More on Metrics: What Are You Measuring?

I CAME ACROSS a great new blog by Avinash Kaushik that discusses qualitative and quantitative web analysis. Avinash is responsible for the business, technical and strategic elements of Web Research & Analytics for Intuit’s 40+ ecommerce and non-ecommerce websites, and provides some truly thought provoking insights into web analytics. The blog is titled Occam’s Razor, and Avinash provides a wonderful summary about his decision to use that name. As his disclaimer clearly states, this is his personal blog and does not necessarily represent the thoughts of his employer. Certainly worth a look.

I have written about the importance of online surveys on this blog in the past; and Avinash provides some very interesting observations about surveys in his latest post, Got Surveys? Recommendations from the Trenches.


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