How Important is UI for Web Analytic Tools?

This is a bit off topic for this blog, but I like the thoroughness of Avinaash’s posts – and it’s Friday – and everyone is entitled to a tangent every now and then. While I am normally well behind the learning curve of his blog, Occam’s Razor; this one seemed to make sense for one reason or another. I also really liked the look of the web analytics tool, Measure Map (Google’s, in Alpha), that he uses to illustrate his points about the role that UI plays in the web analytics environment.

So without further ado, I recommend that you read Web Analytics Tools: Does User Interface (UI) Matter?

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