The Olympic Brand: A Jagged Little Pill? (Poll)

A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality…continue reading

So what does the London 2012 brand express?


Seth Godin doesn’t like it. BBC readers proposed alternatives. The Guardian questions it.

What do you think?

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