eMarketer shares some interesting statistics in their report, Word of Mouth Marketing: Winning Friends and Influencing Customers. Some quick observations:
- By 2010, 32 Million Americans will regularly share advice with others on products and services available online.
- One year later, by 2111, 20 percent of all US Internet users will regularly share online advice as word of mouth influencers.
In the same article, eMarketer references a DoubleClick study that also shows Word of Mouth to be an important online influencer.
- Recommendations from friends and opt-in email newsletters and promotions are considered most worthwhile sources to online Americans.
- Web banner ads are several percentage points BELOW television infomercials in terms of influential worth, with 13 percent of Internet users wishing they could eliminate them.
- 40.2 percent of online Americans would like to eliminate unsolicited email promotions that they didn’t sign up to receive – with only 1.8 percent of those surveyed considering such messages worthwhile in terms of influencing them.
For the full story, read The Rising Roar of Word-of-Mouth
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