Permission in an Age of Variety

Seth Godin nails the concept of permission marketing concisely in his rant today, Permission, Junk and Spam. There is more variety available to us then ever before since the Internet filled its tubes. Something for everyone. But everything isn’t for everyone, and it is not up to me to assume that you will be interested in what I have to offer. Permission marketers create opportunities for people to find them. They don’t show up unannounced and uninvited to your door – or inbox – or social network…

P.S. Alas, my last post contaminated my short-post experiment this week. It’s not as easy as it seems.

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