According to a US Email Trends and Benchmark report published by Epsilon in January 2009, email continues to perform well, with delivery rates higher than 93 percent. This is great news, considering the amount of filtering mechanisms in place today between senders and recipients.
Click-through rates increased by .5% in Q3 2008 from the previous quarter and open rates have remained stable at 19-21%.
Most importantly though, as far as email marketers are concerned, the ROI for email continues to impress, with $0.14 in revenue being returned for every email delivered. This suggests that email marketing is recession proof.
eMarketer forecasts that spending on email marketing will increase by $16 million in 2009, from $472 million in 2008 to $488 million this year.
If you need a reliable email marketing application to create, send and manage your 2009 campaigns, try GroupMail. We’ve released two new version updates already this year. If you have questions about email marketing, let us know.
Pingback: Marketers Looking for ROI Online (but not necessarily measuring it) : The Messaging Times