The more time you spend on design, the less time you have to develop content. That’s not to say that design isn’t important – because it certainly is. Most people buy cars, watches, furniture, houses and other ‘things’ for their design.
Design sells. Design inspires. Design tells a story.
“…Wristwatches are fashion accessories. They represent status. They come in lovely boxes and have attractive bands and faces. The reason that there are so many watch designs to choose from is because they are designed for specific types of people. It is no coincidence that jewelry stores sell wristwatches. Like pearls or gold or vintage costume jewelry; wristwatches make personal statements. Tag Heuer wristwatches say something about the people who wear them. So do Rolex and Swatch…” continue reading
But when you are a publisher (of a newspaper, an email campaign or a blog) content is rather important stuff too. In fact, most publishers still believe that content is king. And when design requires a significant amount of time, content is sacrificed.
I know this because (as you can probably tell) we’re loading a new template on the blog today and all I have time for is a few lines.
