The Psychology of color in email and websites

What’s your favorite color?

“…Obviously, if you ask this question to a group of people, you will get a variety (or spectrum!) of answers. Colors affect and influence people in different ways, and much research has been published to ascertain what emotional response different colors provoke. An effective communicator always takes her audience into consideration when preparing a message. Vocabulary, tone, length of material, and style are all adapted to each particular audience. But how important is color really, in terms of communicating a professional message? Isn’t content all that matters?

According to, psychologists estimate that the response to color can account for 60% of the acceptance or rejection of a product or service. Modern communicators who use design elements in their messages must consider what colors are appropriate for their audience. When considering color in the context of your message, you must take into account the cultural, gender, and age difference of your audience…”

For a very interesting article on the psychology and meanining of color in email and on websites, read The Psychology and Meaning of Color in Email and Websites

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