Meet Mind 1 and Mind A (a.k.a. Matt Schlicht and Mazyar “Mazy” Kazerooni)
Since they were 15 years old, they have been setting the Internet ablaze by creating memes and making stuff go viral via their enthusiasm, creativity and social media mastery.
They played a big part in helping Ustream grow from 5 employees to over 150 by doing things like streaming a dude playing Halo 3 for 72 hours straight and providing direct support for the Soulja Boy Ustream channel and then asking him to ask Bow Wow to consider switching from Justin.tv to Ustream (which he did.)
Meet Lil Wayne
Via Ustream, Mind 1 and Mind A met Lil Wayne and shortly afterwards helped him to attain over 30 Million Facebook Fans.
So what does all of this Social Media Thug Wizardry have to do with email marketing?
Recently, Matt and Mazy launched Tracks.by, an artist promotion [slash] fan management [slash] social media optimization [slash] multimedia publishing [slash] attention-getting app for Facebook, which includes, among other things, a Love button that fans can click if they want to receive email and other notifications when new tracks, videos or events are shared by their favorite artists.
I know what you’re thinking.
“Aren’t Lil Wayne’s fans already notified by Facebook when he posts new songs and videos on the site?”
Well, yes, but when they click the Love button, the Facebook app is installed and their email address and other contact information is collected by the artist. This allows the artists to notify their fans inside or outside of Facebook about new material or events.
“Email travels over the walls of Facebook. Beyond the Twitterverse. Outside the circles of Google Plus. Email is a bridge between the variety of social media, networking, website, blog, forum, video, peer to peer and mobile platforms. It is the ubiquitous standard of messaging that links everyone and everything together — to include, as Lil Wayne’s marketing team seems to understand, the artist and his fans.” – Tom O’Leary
When asked about the importance of the Love button on Facebook, Matt Schlicht said
“Artists have built up big fan bases but don’t have a lot of information on fans, not even their emails” – Matt Schlicht
So how much love is there?
According to an article published today in Forbes, quite a bit.
“The first day Tracks.by ran a campaign for Lil Wayne more than 100,000 people signed up, giving their name, email address, gender and other information.” – Tomio Geron
Talk about an effective email mailing list acquisition strategy.
That’s SICK (you know, in the good way.)
You can keep up with Mind 1 and Mind A on their blog, Creative Minds 1 and A
…And, YO! Lil Wayne, Soulja Boy and Bow Wow; HOLLA if you need some PHAT newsletter and email marketing software Yo!