Author Archives: admin

About admin

I am a vegetarian VP of sales and marketing and brand ambassador for GroupMail, the award-winning email marketing software that is loved by awesome people in over 160 countries around the world. I <3 canoeing, kayaking, hiking, beach combing, going on road trips and planning the (wildly anticipated) annual All-Night-Stay-Up-Night with my daughters!

The Psychology of color in email and websites

Posted on August 13, 2011 by admin

What’s your favorite color? “…Obviously, if you ask this question to a group of people, you will get a variety (or spectrum!) of answers. Colors affect and influence people in different ways, and much research has been published to ascertain … Continue reading →

Posted in email, email marketing, email marketing campaigns, email marketing strategy, email marketing templates, email marketing tips, GroupMail, Infacta, Marketing | Tagged email color, psychology and meaning of color in email and websites, website colors | Leave a comment

15 Tips for Getting Email Delivered to the Inbox

Posted on April 14, 2011 by admin

15 Tips for Getting Your Email Delivered to the Inbox by Jeanne S. Jennings Published on 07/20/2007 In email marketing terms, deliverability is the percentage of your messages that make it to your recipients’ inboxes. If the mailbox is full … Continue reading →

Posted in email, email marketing, email marketing campaigns, email marketing strategy, email marketing tips, Marketing | Tagged 15 tips for getting email delivered to the inbox | 1 Comment

Facebook Spam Costs Montreal Man More Than One Billion Dollars

Posted on November 16, 2010 by admin

Adam Guerbuez, a Montreal man who tricked Facebook users into giving him their account information, and subsequently published over 4 million spam posts through the social network, was fined $100 per message or a whopping $1,068,928,721.46 dollars by a Quebec … Continue reading →

Posted in Marketing, spam | Tagged Adam Guerbuez, Canadian Facebook spammer, Canadian spammer, Facebook spam, Montreal spammer | Leave a comment

2011 Email Marketing Software Review for GroupMail

Posted on November 8, 2010 by admin

Top 10 Reviews have published their 2011 email marketing software review prior to the holiday rush. As usual, our popular and award-winning GroupMail email marketing software is at the top of the list. But being at the top of a … Continue reading →

Posted in email, email marketing, email marketing software, emarketing, GroupMail, Marketing | Tagged 2011 email marketing software review, email marketing software, email marketing software features | Leave a comment

Are You Brining Sexy Back with Your Email Subject Lines?

Posted on August 23, 2010 by admin

Dylan Boyd put together a great article about email subject lines. There are wonderful examples of the good, the bad and the ugly. Definitely worth a read before you send out your next email marketing campaign.