Category Archives: Marketing

A boy, a starfish, the sea and me

Posted on December 9, 2011 by admin

While walking along the Marine Park beach in Fairhaven one evening, I was reminded of the inspirational story about the old man, the young boy, the starfish and the sea. Here is my [unauthorized] adapted version for anyone who is … Continue reading →

Posted in Insights, Marketing | Tagged inspirational stories, inspirational stories for employees, inspiring stories, marketing inspiration, motivatioal stories, motivational stories for employees, short motivational stories, starfish story, the boy and the starfish, the power of one, the value of one | 1 Comment

GroupMail Tuesday is here! 50 Percent Off ALL GroupMail Editions

Posted on December 6, 2011 by admin

GroupMail Tuesday is here and the team at Infacta is offering real holiday cheer with… 50 percent off their award winning newsletter and email marketing software. Spread the word. Today only!

Posted in email, email marketing, GroupMail, Marketing, newsletters | Tagged discounts, email marketing, GroupMail, GroupMail Tuesday, holiday discounts on software, newsletter, software, software deals, software discounts, software holiay disocunts, software sale | Leave a comment

How 2 Creative Teenage Minds and Lil Wayne Proved that Newsletter and Email Marketing is Still PHAT

Posted on October 19, 2011 by admin

Meet Mind 1 and Mind A (a.k.a. Matt Schlicht and Mazyar “Mazy” Kazerooni) Since they were 15 years old, they have been setting the Internet ablaze by creating memes and making stuff go viral via their enthusiasm, creativity and social … Continue reading →

Posted in communication, email, email list management, email marketing, email marketing campaigns, emarketing, Marketing | Tagged artist managment system, bow wow facebook, bow wow ustream, email marketing, Facebook love, facebook management system, fan management system, lil wayne facebook, love button, mailing list, mind 1 and mind a, newsletter, soulja boy facebook, soulja boy ustream, tracks.by facebook | 1 Comment

Is Hotmail Anti-Permission?

Posted on October 10, 2011 by admin

Recently, I wrote about Hotmail creating “graymail”, a term used to define that email which is sent by legitimate senders but which does not comply with the rules that Hotmail also created to identify graymail; and how Hotmail then waged … Continue reading →

Posted in email marketing, email marketing campaigns, Marketing, newsletters, spam | Tagged graymail, Hotmail, hotmail permission, Hotmail spam, hotmail spam filters, is hotmail anti-permission, newsletter, newsletter subscriptions, newsletters, permission email, war on graymail, what is graymail | Leave a comment

The Psychology of color in email and websites

Posted on August 13, 2011 by admin

What’s your favorite color? “…Obviously, if you ask this question to a group of people, you will get a variety (or spectrum!) of answers. Colors affect and influence people in different ways, and much research has been published to ascertain … Continue reading →