Tag Archives: email marketing

Email is the ‘Killer Social App’ for Business

Posted on July 29, 2008 by admin

Even with all of the hype that was given to new social platforms on the Internet in 2007 (and $15 Billion valuations) , email and mobile communication remained the social communication champions at the end of the year. Unlike social … Continue reading →

Posted in communication, email, email marketing, emarketing, GroupMail, Marketing, newsletters, Research | Tagged Bebo, email marketing, Facebook, GroupMail, Infacta, killer app, MySpace, online communication, personalized email, social applications, social networking, social networks, social platforms | 1 Comment

Redesigning Old Email Newsletters for New Email Subscribers

Posted on July 25, 2008 by admin

Publishing email newsletters is still a very popular practice. And why shouldn’t it be? Email remains the best way to communicate personally with large audiences and simultaneously yields the best ROI in online marketing. But email recipients of today don’t … Continue reading →

Posted in communication, design, email, email marketing, emarketing, GroupMail, Marketing, newsletters | Tagged communication, email marketing, email newsletters, email ROI, GroupMail, Infacta, interactive content, new media | Leave a comment

Which Metric is Best to Test Email Subject Lines?

Posted on July 23, 2008 by admin

We have discussed how email subject lines can impact response rates. Knowing how important a Subject line can be, it is worth testing the effectiveness of different Subject lines. Does a shorter or longer one yield better results? Are there … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, metrics, newsletters | Tagged A/B testing, click-through rates, conversion rates, email marketing, metrics, open rates, subject lines | Leave a comment

How Some Email Marketers Identify Themselves as Legitimate Senders (and improve delivery rates)

Posted on July 21, 2008 by admin

Recently, Google announced that eBay and PayPal have successfully implemented DomainKeys Identified Mail (DKIM) signatures. As a result, any email that comes to a Gmail inbox from @paypal.com or @ebay.com is actually certified to be from them. Those pretending to … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Marketing, newsletters | Tagged deliverability, DKIM, DomainKeys, DomainKeys Identified Mail, Ebay, email certification, email delivery, email marketing, email signatures, Gmail, PayPal, phishing | 2 Comments

The Importance of Analyzing Bounce Rates in Email Marketing

Posted on July 18, 2008 by admin

Bounce Rates are an extremely important metric in online marketing. For those engaged in email marketing, there are two separate definitions for ‘Bounce Rates’ to consider. The first definition relates to the delivery of your email marketing campaign. In this … Continue reading →