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Tag Archives: incentives
5 Tips to Increase Email Subscription Rates
The most effective (and by effective I mean responsive) email lists are those grown organically, in house and over time. But growing an in-house email list doesn’t happen overnight. For that reason, some email marketers get impatient and take shortcuts … Continue reading
Landing Pages: How to Increase Conversion Rates by Reducing Friction
Getting email recipients to click on a link in your message is only part of the goal of any email marketing campaign. While click-through rates are extremely important; ultimately you want those clicks to turn into new customers, members, participants … Continue reading
Posted in design, email, email marketing, emarketing, Marketing, newsletters, Research
Tagged anxiety, case studies, click-through rates, conversion rates, email marketing, friction, incentives, landing page
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Email-Only Discounts as a List Retention Strategy
One way to decrease your unsubscribe rates is to offer email-only discounts. I received one from Overstock.com today as an example. … Email-only sales add value to your message because they provide an offer that is only available to those … Continue reading
Posted in email, email marketing, emarketing, Marketing, newsletters
Tagged direct marketing, discounts, email marketing, email sales, email-only offers, incentives, overstock.com
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Why You Should Test Email Subscription Incentives
Recently, we discussed the value of providing incentives as a way to increase email subscription rates. In general, incentives help to persuade people to sign up for a mailing list. But all incentives are not created equally. Some incentives work … Continue reading
Posted in email, email marketing, emarketing, Marketing, newsletters
Tagged email marketing, incentives, subscriptions, testing
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