Tag Archives: open rates

Add Email Tracking to Your GroupMail Campaigns

Posted on July 15, 2008 by admin

Knowing how many (and which) recipients opened your message and clicked on your links can be very useful information. These metrics can help you to improve future response rates and target recipients who showed interest in your last campaign. GroupMail … Continue reading →

Posted in Articles, email, email marketing, emarketing, GroupMail, GroupMetrics, Infacta, Marketing, metrics, newsletters | Tagged , , , , , , , | Leave a comment

Server Maintenance Scheduled for GroupMetrics on Wednesday, July 2nd

Posted on June 30, 2008 by admin

We will be performing regularly scheduled maintenance on the GroupMetrics servers on Wednesday, July 2nd at 10am GMT. During this time, all of your email tracking data will be collected as usual and all tracking links will remain active. No … Continue reading →

Posted in emarketing, GroupMetrics, Infacta, Marketing, metrics | Tagged , , , , , , | Leave a comment

How to See Who Clicked on Your Links

Posted on June 23, 2008 by admin

If you are using GroupMail email marketing software, you can add your recipients Email addresses into your GroupMetrics tracking link using a merge field. This will enable tracking reports to be generated that show who (specifically) clicked on the links … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, GroupMetrics, Infacta, Marketing, metrics, newsletters | Tagged , , , , , , , | Leave a comment

Email Marketing: From Click to Conversion

Posted on June 11, 2008 by admin

Last year, I wrote an article about different metrics that are used to measure the effectiveness of email marketing campaigns. I stopped short from discussing how to track conversions using web analytics tools. “…One thing that all marketers share is … Continue reading →

Posted in email, email marketing, emarketing, Marketing, metrics, newsletters | Tagged , , , , , , , , , | 1 Comment